If you missed our Best Practices in Marketing webinar, you can view it here or watch it below. This webinar shares the processes applied to CEWD’s marketing and outreach and how you can adapt these strategies for your programs.
Best Practices in Marketing Webinar
presented by Kingsborough Community College
Friday, April 15th, 11am-12pm
Winners of two Department of Labor TAACCCT Grant Awards and several other large-scale grant funded awards, the Center for Economic and Workforce Development (CEWD) at Kingsborough Community College (KBCC) utilizes innovative marketing methods, including data research and strategic outreach, to successfully target candidates for their training programs and initiatives. These best practices have since been applied to the most recent TAACCCT grant, the Northeast Resiliency Consortium, as well as all other grant funded training programs awarded to the department. By developing innovative, customized campaigns, CEWD has been able to connect with multiple different constituent and participant groups through various communication platforms, including traditional print, web outreach, social media, and direct marketing.