If you missed our Best Practices in Marketing webinar, you can view it here or watch it below. This webinar shares the processes applied to CEWD’s marketing and outreach and how you can adapt these strategies for your programs.
Best Practices in Marketing Webinar
presented by Kingsborough Community College
Friday, April 15th, 11am-12pm
Winners of two Department of Labor TAACCCT Grant Awards and several other large-scale grant funded awards, the Center for Economic and Workforce Development (CEWD) at Kingsborough Community College (KBCC) utilizes innovative marketing methods, including data research and strategic outreach, to successfully target candidates for their training programs and initiatives. These best practices have since been applied to the most recent TAACCCT grant, the Northeast Resiliency Consortium, as well as all other grant funded training programs awarded to the department. By developing innovative, customized campaigns, CEWD has been able to connect with multiple different constituent and participant groups through various communication platforms, including traditional print, web outreach, social media, and direct marketing.
Community Health Worker Training 2015 Program Graduate,
The Northeast Resiliency Consortium
Written by: Malika Franklin
“The beginning of the rest of your life.” This is how Charmaine Davis describes the Community Health Worker (CHW) training program at Kingsborough Community College. She thought she was living her dream career as a dental hygienist before she discovered The Northeast Resiliency Consortium (NRC), a Department of Labor TAACCCT program, but little did she know, her life was just about to truly begin.
Shortly after receiving her Associate’s Degree from NYU, Charmaine’s mother was diagnosed with Stage 3 Squamous Cell Carcinoma. Charmaine’s medical training aided in the care she gave her mother. She fought cancer almost 2 years before she passed away. One of her last wishes: “Don’t let anyone else suffer like this”. To Charmaine that was one promise she knew she had to keep.
With a desire to give back to local under-served, vulnerable and underprivileged communities, she began volunteering and giving presentations at neighborhood schools and community centers to bring awareness for oral care and cancer prevention, but she still felt that she needed to do more.
November and December have been thrilling months for NRC students: Workforce 1 in-house mock interviews, workshops for enrollment into Kingsborough (via the CAT: the CUNY Assessment Test), CHW students leading Prevention Workshops to CEWD’s Project Rise students, and CA students assisting with Chefs for Impact, NRC students have been busy! With our support, NRC students have persisted through the program and really shown how they can shine.
Last year, NRC Culinary Arts students participated in Chefs for Impact, a benefit where NYC chefs gathered raise funds to deliver e-Learning to rural Africa. They worked aside Chef Andrew Whitcomb from Colonie and Mark Henegan from Madiba, serving as Chef Assistants.
They’re doing it again this year, tomorrow, November 19th! Join me in congratulating our students for their hard work and dedication. Go NRC students and Chefs for Impact!
On July 20th, Kingsborough’s Northeast Resiliency Consortium Culinary Arts program hosted an employer event where our partners from Workforce1, a program of NYC’s Department of Small Business Services that connects qualified candidates to job opportunities in NYC, and a manager from a local Chipotle restaurant, came to KCC to talk about jobs in NYC’s fast-paced culinary industry. Additionally, participants were invited to directly apply to food service positions available at Brooklyn’s Barclays Center. The highlight of the event was a past NRC Culinary Arts participant who shared his experience in the program and how it impacted both his employment and personal life.
Have you heard about culinary (Culinary Arts and Food Service Upgrade) and health (Community Health Worker) training programs through the Northeast Resiliency Consortium at Kingsborough Community College? No? Out programs provide high-quality workforce skills that will help you start your career and educational incentives that put you on your way to higher education. Pretty awesome, right?
If you’ve read about our programs and you’re interested, good news! We have just finalized application sessions for Fall 2015 starting in July and going through August. Click here for more details. If you’re interested but would like to have more information, please contact us at 718.368.4637.
Do you watch the widely popular cooking competiting, Master Chef? If you’re watching this season, take special note of Shelly Flash. In 2013 she enrolled in our very own Northeast Resiliency Consortium under the Culinary Arts training program. Shelly completed the program and, with 9 banked college credits, immediately enrolled in KCC’s Culinary Arts program.
From a recent KCC press release, Chef Thomas Smyth, Director of KCC’s Culinary Arts program, noted that Shelly was “extremely eager to get started learning. She has a wonderfully effervescent spirit and a unique, undeveloped talent for cooking, which serves her well as a MasterChef contestant. We’re proud of her, and are rooting for her all the way.”
If you’re interested in building or refining your culinary experience, check out KCC’s NRC training program. Participants receive:
We have a few Application Sessions remaining for this summer’s cohort. Sign up to find out more about our exciting program!
Great news for CUNY students: free access to Microsoft Office Software! The collaboration between Microsoft and CUNY is a huge deal for the 450,000+ students who attend CUNY colleges. In addition to helping students excel in the classroom, this partnership is also geared toward preparing students for jobs that rely heavily on Microsft Word, Excel and Powerpoint.
If you don’t already know, KCC’s Northeast Resiliency Consortium Culinary Arts and Community Health Worker programs not only prepare adults to be resilient workers, but classes provide college enrollment assistance and even college credits to eligible students. Amazing, right?! Application sessions are happening now! Sign up today!
Are you interested in getting into the healthcare industry? If so, maybe a career as a Community Health Worker fits with what you want. If the health industry isn’t your thing, have you thought of a career in the fast-paced world of Culinary Arts? Job training programs at CEWD with The Northeast Resiliency Consortium has you covered!
Our low cost (only $100) job training programs will also give you robust employment readiness services, job placement assistance, help with the college enrollment process, personal support services and so much more! There are only TWO application sessions remaining before classes begin. Visit our application session page to learn about our programs and begin your application process. Your future awaits!