If you missed our Best Practices in Marketing webinar, you can view it here or watch it below. This webinar shares the processes applied to CEWD’s marketing and outreach and how you can adapt these strategies for your programs.
Best Practices in Marketing Webinar
presented by Kingsborough Community College
Friday, April 15th, 11am-12pm
Winners of two Department of Labor TAACCCT Grant Awards and several other large-scale grant funded awards, the Center for Economic and Workforce Development (CEWD) at Kingsborough Community College (KBCC) utilizes innovative marketing methods, including data research and strategic outreach, to successfully target candidates for their training programs and initiatives. These best practices have since been applied to the most recent TAACCCT grant, the Northeast Resiliency Consortium, as well as all other grant funded training programs awarded to the department. By developing innovative, customized campaigns, CEWD has been able to connect with multiple different constituent and participant groups through various communication platforms, including traditional print, web outreach, social media, and direct marketing.
On Tuesday, March 22, Dina LiMandri and Genesis Reyes will present at the 2016 NYAETP Youth Conference about CEWD’s successful approach to youth programming.
A strong relationship between the program counselor and participant cannot be overstated. A report by MDRC, Reconnecting Disconnected Young Adults: the Early Experiences of Project Rise, which featured KCC’s Project Rise, notes that the caring relationships between participants, case managers, instructors and staff promoted persistence and success. Participants interviewed for the report describe the staff as “invested, relentless, kind and passionate”. At CEWD, these relationships extend throughout the entire program team.
Through our presentation (click the image above for the full presentation) attendees will learn about our successful approaches that serve to empower young adult participants. We’ll review the benefits of our teamwork approach and its impact on retention. Attendees will discuss practical steps to facilitate implementation which will ultimately improve programming, participant retention results, and the development of best practices applicable to all youth programs.
On February 6, the New York City Employment and Training Coalition (NYCETC) hosted a policy forum titled “Policy, Perspectives and Partnerships” to discuss NYCs Career Pathways Report and for participants to share their experiences with city leaders and to discuss recent city-wide workforce developments. Over very own Director of Programs, Alissa Levine, co-facilitated group activities with CUNY Central’s Colette Labrador, during a Career Pathways workshop “How Do We Design and Implement Effective Career Pathways Models” conducted by Scott Zucker of Public Works Partnership.
On Thursday, December 4th, 2014 CEWD presented at the 13th Annual CUNY IT Conference at John Jay College. The presentation was moderated by Dr. Edgar Troudt, CEWD Director of Technology, with speakers including Christopher Pileggi, Min-Kyung Park, Gillian Gooding, Christine Zagari-LoPorto and Jessie Cinelli (read our full bios here). Workforce Development Supported by Strategic IT Investments detailed our multi-faceted use of technology that supports CEWD’s many programs and initiatives.
Welcome to the CUNY IT Conference!
If you’re reading this right now, there’s a good chance your sitting in our session: “Workforce Development Supported By Strategic IT Investments” (December 4th at 2:15pm if you’re not with us) Our panelists, including Edgar Troudt, Babette Audant, Christoper Pileggi, Gillian Gooding, Min-Kyung Park, Christine Zagari-LoPorto and Jessie Cinelli (Don’t know us? Check us out here), will be discussing how CEWD harnesses smart information technology in the areas of Participant Tracking, Data Quality Assurance, Trends Analysis, Partner Management and Outreach.
Are you curious to learn how we developed and use a participant tracking system for our DOL funded grant programs, CUNY CareerPATH and the Northeast Resiliency Consortium? Have you heard about our award-winning marketing and outreach team? Join us as we talk about utilizing technology to develop and run successful workforce training programs.
If you have any questions about this presentation or want to discuss CEWD’s workforce training programs, don’t hesitate to contact us: firstname.lastname@example.org.
Come meet CEWD staff as we talk “Workforce Development Supported By Strategic IT Investments” at the CUNY IT Conference. The panel, including Edgar Troudt, Babette Audant, Christoper Pileggi, Gillian Gooding, Min-Kyung Park, Christine Zagari-LoPorto and Jessie Cinelli (Don’t know us? Check us out here), will discuss how CEWD harnesses smart information technology in the areas of Participant Tracking, Data Quality Assurance, Trends Analysis, Partner Management and Outreach. Our presentation will cover a broad range of topics from participant tracking and data analysis to marketing and communications in use throughout all of our programs.
Conference registration is free so sign up today and join us on Thursday, December 4th at 2:15 pm at John Jay College. See you at the conference!