From CIPHR, this is the most comprehensive guide to using social media for personal/professional branding I’ve ever seen.
Where are you on the internet? Facebook, Twitter, LinkedIn? It’s important to know that most employer prospects are checking you out online before you’re even called for an interview. Your digital footprint has become your first impression. With this in mind, keep your online persona presentable by claiming your space(s), being wary of the content you post, and keeping your profiles updated and relevant.
Still don’t believe us? A study (a little old, but still applicable) of hiring professionals shows us how likely your digital footprint affects your hireability:
Have you experienced a reaction (positive or negative) from hiring professionals or current employers based on your social media profiles?