CUNY CareerPATH‘s marketing team, led by Christine Zagari-LoPorto at Kingsborough Community College, was just awarded the James C. Hall Program Award for Marketing from the Continuing Education Association of New York (CEANY)! This recognition highlights CCPs marketing efforts in print, online, and direct outreach. Utilizing methods that directly targeted populations who would benefit the most from our services (local neighborhood newspapers for out of work adults, young adults using social media, text notifications, local and regional job fairs, etc.), CCP far exceeded original enrollment outcome goals. This award recognizes the efforts of CUNY CareerPATH’s lead marketing team who collaborated with the CUNY Central Office and the other consortium colleges to develop innovative campaigns that helped CCP succeed.
The full award will be announced in early November at CEANY’s 2014 Annual Conference in Syracuse, NY.